Derby City Litho
Content and Marketing Strategy
Role
Marketing Strategy
Content Strategy
Creative Direction
Copywriting
Media
Print advertisements
Targeted emails
Websites
Reference books
The Brief
A successful and profitable printer faces the challenge of speaking with one voice.
Over 40 years in the printing industry, Derby City Litho had gained an excellent reputation and a loyal customer base. But, with people throughout the company responsible for content creation (and no one tasked with updating or archiving), the message heard by the public was fragmented, inconsistent, and frequently out-of-date.
A viable content strategy needed to be developed and implemented, to manage content creation, delivery, and governance, allowing DCL to publish useful, usable content and actively engage customers and prospects.
Reception • Result • Reviews
“This was the perfect choice for us. Our business is now expanding, and we couldn’t have done it without your vision and great design.”
Joe Nash
President, Derby City Litho
Under the strategy, a new corporate website was created alongside a bi-weekly campaign of print direct marketing accompanied by targeted email.
Links to the website were provided on print pieces that showcased a new technique or process where users could read in-depth explanations.
Case studies, industry developments, and upcoming deadlines were all topics, allowing DCL to send important updates to clients, and providing another marketing touch.
A monthly series of technical and educational reference books was created for design professionals, which rigorously examined different aspects of printing or production.
The strategy also provided valuable desktop references to clients, building a positive impression of the company and keeping them top-of-mind with their customers.
